I have found that the key to cooling a meaty processor is to make the heatsink fans blow air across the fins, and then make them also force air out of the case.
I am sure a test bench is good for some things but, it does not simulate real world in some ways. IE, if you have a case and it has at least a couple of 140's intake and say three 120 exhaust. That should have enough air coming in and going out, right? But, if the output from your heatsink fan is too far away from the exhaust, the hot air can circle around in the case, instead of blowing out of it.
Now, let's take 1/2/3 fans blowing hot GPU exhaust up into your CPU heatsink to compound the problem.
See, now that would never happen in a test bench. All that massive heat produced just dissipates in all directions, because it cannot get trapped.
I have a custom shroud that directs air across the South Bridge and up into the GPU. Of course the GPU moves it up into the intake (push) fan of the CPU heatsink. I wrapped the exterior of my CPU heatsink so it's heat continues to travel upward (instead of out the sides). I also created a shroud on top of the exhaust (pull) fan to connect it to the top of the case. I also created a shroud to direct the heat from my VRM into the rear exhaust 120MM.
On both cases, I have fan controllers (NZXT) and the net effect is lower fan speeds (quiet fans in most locations), and the shrouding muffles the noisy Z axis dual ball bearing heatsink exhaust (pull) fan that does most of the heavy lifting. IE, pulls heat out of the SB, GPU and CPU, then forces it out of the case.
Oh, and MX-4 paste continues to blow my skirt up!
I have tried a lot of fixes. Sometimes you can do something silly like remove a dust filter and your temps drop enough to make your pulse race.
But, this the way I cool my two 4GHZ systems (limited in BIOS to save energy and dump less heat into my office).
And, since both of these machines are within two feet of my ears, on my desk, it makes the whole smack quieter too. Happy Cooling!