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[KitGuru] New Amazon Prime Air advert features Jeremy Clarkson

1.3K views 18 replies 16 participants last post by  DayoftheGreek  
#1 ·
SOURCE
New Amazon Prime Air advert features Jeremy Clarkson

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Hiring on the Top Gear crew after the unceremonious end to their long running TV presence, was a real win for Amazon, even if it did purportedly cost the online retailer upwards of £160 million. Part of that price tag however means you can utilise that new talent for other things too, like advertising the still in-development Amazon Prime Air service, which looks to be progressing swiftly since the first look we had late last year.


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he new advert takes a scenario where a shoe is missing for an important event. The family in question makes an order with Amazon and selects the within-the-hour Prime delivery service. That product is then shuffled through its warehouse to an awaiting fixed-wing drone and vertically lifted before using those fixed surfaces are used to provide a fast and efficient mode of transport.
And in under half an hour the package is dropped off, all described in the classic voice-over style of Mr Clarkson.

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Although we're told that the Amazon Prime Air service isn't quite ready just yet, the video does point out that the footage of the package being flown around is in-fact real flight viddeo, not a simulation. That means that we really aren't that far away from this being a delivery option for those who live within a few miles of an Amazon warehouse.
The new drone looks interesting ...I noticed they had a mat on the floor for the drop point location.
 
#2 ·
Coming soon: Prime prize shooting
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I wonder how long it will take for some one to hack the thing and steal the packages.
 
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#5 ·
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Originally Posted by the finisher View Post

This video is great., always liked Jeremy Clarkson.

Cool drone but how many will ever be allowed to operate in limited airspace?
Drones are not allowed to go as high as real aircraft. Shouldn't be a problem unless some plane is already flying way too low.
 
#8 ·
As a MASSIVE top gear fan, it makes me happy just seeing Jeremy even doing an advert for amazon. absolutely cannot wait until the new series comes out. got my fire stick coming in tomorrow so i'll be ready!
 
#9 ·
Isn't it gonna be called Gear Knobs? I can't wait either!
 
#11 ·
I'm not sure how the UK's legislation works for UAVs, but you need to get an FAA exemption in the US to use drones for commercial purposes. This comes with serious limitations as they're classified under the same category as model aircraft. There's weight, weather, time of day, and altitude restrictions, but the real problem that I see here is the fact that the operator of the drone needs to maintain visible contact with the UAV without the use of cameras or remote imaging systems. If Amazon wants this implemented in the US, it seems to me that they're going to have to throw a lot of money at the govt. in order to get some sort of new regulation passed which allows them to deploy drones to remote locations. I'm not an expert on this, however, so there may be other ways of getting around this (i.e. perhaps having someone with a pilot's license?). It'll be interesting to see how Amazon plays its cards.
 
#12 ·
Hopefully they OK the drones with all the residents before trying them out. I can see a lot of those being shot down because someone thinks they're being spied on. Than again, I could see someone using a drone that looks exactly like that to camouflage a spy drone.
tongue.gif
 
#13 ·
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Originally Posted by PsikyoJebus View Post

I'm not sure how the UK's legislation works for UAVs, but you need to get an FAA exemption in the US to use drones for commercial purposes. This comes with serious limitations as they're classified under the same category as model aircraft. There's weight, weather, time of day, and altitude restrictions, but the real problem that I see here is the fact that the operator of the drone needs to maintain visible contact with the UAV without the use of cameras or remote imaging systems. If Amazon wants this implemented in the US, it seems to me that they're going to have to throw a lot of money at the govt. in order to get some sort of new regulation passed which allows them to deploy drones to remote locations. I'm not an expert on this, however, so there may be other ways of getting around this (i.e. perhaps having someone with a pilot's license?). It'll be interesting to see how Amazon plays its cards.
Amazon have been working with the FAA from almost day one to make this work. This has been in the works for over 2 years now.
I doubt they would go out of their way to make commercials and announce Prime Air is coming, if they didn't get the FAA approval to make it commercial.
 
#15 ·
My prime video account is ready. Gawd I miss top gear. The crew was literally perfect. Hammond was quirky, May was strange and pedantic, Clarkson was well, Clarkson. Pure classic television. I've watched every episode. Love it, can't wait to see what amazon come up with.
 
#16 ·
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Originally Posted by TheBlindDeafMute View Post

My prime video account is ready. Gawd I miss top gear. The crew was literally perfect. Hammond was quirky, May was strange and pedantic, Clarkson was well, Clarkson. Pure classic television. I've watched every episode. Love it, can't wait to see what amazon come up with.
Just hope they give them the same budget.
 
#17 ·
Cool design but people are going to go around scare monger. Breaching my privacy, blah, blah, blah....No doubt some crazy nutjob in america is going to try and shoot it down with a gun.
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Originally Posted by Majin SSJ Eric View Post

Quote:
Originally Posted by TheBlindDeafMute View Post

My prime video account is ready. Gawd I miss top gear. The crew was literally perfect. Hammond was quirky, May was strange and pedantic, Clarkson was well, Clarkson. Pure classic television. I've watched every episode. Love it, can't wait to see what amazon come up with.
Just hope they give them the same budget.
The budget is well over 160 million pounds.
 
#19 ·
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Originally Posted by knightsilver View Post

4lbs limit, for what kind of overall cost, just dosent seem to make cash overhead sense.

I can see ******** using these drones for skeet shooting practice, or some upset home owner getting sick after that 100 pass over their home..
Location: Redneckville U.S.A.

Well tell your neighbors to relax and that they can order new gun parts and accessories with delivery in 30 minutes or less! Besides, these things should be quieter (huge props) than the average garbage/rednecktruck/mailtruck that already passes in front of houses 100 times a day.

They have WAY WAY WAY more problems them ******** or grumpy old people. If this is even available near ********.

I think the cash sense is that Amazon spends insane amounts of money at shipping costs and their claim to fame is forever pushing delivery times down. If nobody is willing to invest in faster delivery then they have to do it themselves. If it works out, then they own the most important new invoation in shipping since the automobile. If not, who the heck cares? They lost a few million or even more. Then it gets people like us talking about Amazon and getting them in the news and its an advertising expense.