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[GS] - Xbox One created 'with advertising in mind'

10K views 182 replies 86 participants last post by  Doomtomb  
#1 ·
Quote:
The Xbox One and its dashboard user interface were built with advertising in mind, key members of Microsoft's UK Xbox Live Advertising team have told website StickTwiddlers on a recent visit to the company's headquarters.
Kinect 2 will make it easy to show relevant ads to the user
Quote:
"On Xbox, the ad is part of the actual experience, it's not something that is outside. The only difference is that the advertisement we have is quite small and not disruptive, so people are not aware of clicking on the banners because they know this is a part of the whole experience on the dash," the senior digital art director revealed. "So the users know that this is something that when they click on it, they won't be hit by something crazy or something dangerous like on the web. Everything that lands there, we create."
Xbox 360 was not build with adveristing in mind...
Quote:
"It's going to be an exciting transition, though, because the 360 console wasn't built with advertising in mind, it was more of an afterthought, so we've had to adapt to the technology and how we work to fit them in to the console," said the Xbox Live advertising technical account manager.


Source
 
#2 ·
What a shocker
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#4 ·
Quote:
On Xbox, the ad is part of the actual experience.
doh.gif


Seriously, why do people think they can say stuff like this without damaging results?

There should literally be a company ban on talking to media from these guys until they do a two year course or something.
Quote:
The only difference is that the advertisement we have is quite small and not disruptive, so people are not aware of clicking on the banners because they know this is a part of the whole experience on the dash
What does that even mean?
Quote:
So the users know that this is something that when they click on it, they won't be hit by something crazy or something dangerous like on the web. Everything that lands there, we create
If the advertisements are for deals on games and they are frequent, fine. That will work.

If you are trying to sell me mountain dew, no please.
 
#10 ·
Quote:
Xbox already utilise some form of minimal targeting, for example age and brand engagement, allowing them to serve personalised ads. "For example 18+ people; we can target these ads at people who haven't used the LoveFilm app," but Kinect and the Xbox One could allow them to take this to the next level.
they can see us

good to know
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#11 ·
Quote:
Originally Posted by tompsonn View Post

Why do you have so many vibrators?
tongue.gif
shutup that's why
rolleyes.gif


Grizzle, the way the dashboard is now, there are tiles that actively play ads on that tab/slate/whatever the proper windows 8 term is but don't show any audio until you hover over them. There are also the types for games or just static ads or whatever; going back to E3 that's the way it looked like they'd be doing so I really didn't expect anything different.

why this is news though, I have no idea. You'd think it'd be the other way around especially with all the bad press they had; even some generic spin "We created this with the user in mind. SIMPLE. CREATIVE. INSTANT. EASY. PLEASEBUYIT."
 
#12 ·
Does this mean that they are spying on us? Not for the govt but 4 retail companies?
 
#15 ·
Quote:
Originally Posted by Artikbot View Post

I swear I'd buy them just for the sake of science XD
that makes my wife a scientist!!!

so, i want to see how MS justifies the adds and making people pay for an XBL gold subscription.
heck, the adds alongside making people pay to use other paid services.
 
#20 ·
Quote:
Originally Posted by GrizzleBoy View Post

doh.gif


Seriously, why do people think they can say stuff like this without damaging results?

There should literally be a company ban on talking to media from these guys until they do a two year course or something.
What does that even mean?
If the advertisements are for deals on games and they are frequent, fine. That will work.

If you are trying to sell me mountain dew, no please.
Sounds like you endorse sugar coating no matter how you look at it.
 
#22 ·
A video I made (It's very topical)
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#23 ·
Quote:
The only difference is that the advertisement we have is quite small and not disruptive, so people are not aware of clicking on the banners because they know this is a part of the whole experience on the dash
are they trying to harness the power of clicking? you know, like that idea of setting up sidewalks, so when people walk on them, they create electricity
wth.gif
 
#26 ·
Yayyyy pay 499$ + online for a console that constantly watches you and stuffs advertisements up your throat who wouldn't want that!
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