From personal experience and personal testing of pads, Thermalright Odyssey seems are best pads for money with Gelid GP Extreme, Fuji Poly pads are best but they're just expensive, Alphacool Eisschicht I would assume are Fuji Poly repacked pads, EC360 I have used only twice and for price they're not bad, Arctic Cooling pads are another alternative
Only pads which I would stay away are EK and Thermal Grizzly Minus pads, tested both of these pads and they're horrible
Thermal putty TG-PP10 I didn't tested yet but planning get it and do some tests, many people can vouch for this thermal putty
Hope this helps
Thanks, Jura