Nvidia is in full Apple mode by now, so they are only willing to sell something minimally decent that will last if you have $750 to spare for the 5070 Ti. And even then the segmentation is far from optimal, with obvious gaping holes for the Super series in a year or so.
As to the RTX 5070? It's a card designed FOR Nvidia, not for consumers. It's a way to upsell the 5070 Ti. Anyone who wanted a 12 GB card with around that level of performance should have bought an AIB RTX 4070 Super OC model in the past year. My advice if you really want something in this price segment: either wait for the competition to show what they have, get a good deal on an outgoing RTX 40 series GPU or wait for the Super series that will come with higher density VRAM chips and more VRAM.
Buying a 12GB card in 2025 for $550 with a 250w (!) TBP is all sorts of wrong. It's not a good forward looking purchase, simply put. I honestly don't know how they can reconcile the 12 GB frame buffer with the marketing BS that says "4090 performance". Yeah, 4090 performance with the tires of a bicycle. It doesn't add up and they know it. It's all DLSS 4 multiple fake frames anyway.
Let's face it, they have no competition and they have better uses for their allocated wafers at TSMC with AI cards for enterprise.
Nvidia doesn't care. This $50 discount on the 5070 and 5070 Ti is their absolutely minimum spec. redemption tour when they have to pretend they care after Ada Lovelace, but they really don't. They have no competition. Not to mention that they are passing the increased power consumption costs of these new cards to consumers.
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On another note, it's concerning how much people are ok with ever diminshing performance tier upgrades. Back in the Pascal series a GTX 1060 had the performance of the previous high-end GTX 980, so we got a two tier upgrade, and the 1060 has more VRAM (the initial 6 GB version, of course).
Then, in the Turing line-up, the RTX 2060 had the performance of a 1070 Ti (it has since improved a bit to around 1080 level because newer games use more DX12 features), but has less VRAM. We're now down to one and a half tier upgrade, with more performance coming after a few years, but with less VRAM.
Then Ampere - the RTX 3060 has the performance of an RTX 2070 and has more VRAM (but let's be real, they put 12 GB because 6 GB would be ridiculous after the 2060 Super and also because 8 GB wasn't practical at the time with the available technical solutions). Ok, down to a one tier upgrade.
Ada Lovelace - hahahah, well, the RTX 4060 has less VRAM than the 3060 and can't even match the 3060 Ti and sometimes even loses to the 3060 because of a lack of VRAM, heck, sometimes not even the 4060 Ti can match the 3060 Ti because of the narrower memory bus and half the PCIe lane count, while still only sporting 8 GB on the initial model.
And now Blackwell, where the RTX 5070 will at most match a 4070 Ti without DLSS 4 multiple fake frames trickery.
So, we are now down to an upgrade of half a tier.
Half a tier. The more you buy, the more you save, I guess, somehow.